Harley-Davidson 2012 unter den Top100
In der Vergangenheit waren die Motorradbauer aus Milwaukee ein fester Bestandteil der Top100 gewesen, stabil und gut positioniert. Sie stehen zusammen mit Topmarken wie: Ferrari, htc, Nissan, Nivea, GAP, Pizza Hut, Shell, Porsche, Xerox, Nestle, AXA, VW, Siemens, ZARA, Dell ebay, UPS, amazon, SAP, H&M, Oracle, Honda, Samsung, BMW, Nokia, Mercedes, Toyota, MAC, Intel, Mc Donalds, Google, Microsoft, IBM und Coca Cola, in der Liste und das will schon was heißen. Doch mit der Motorradkrise und der Umstellung der Marke bröckelte die glänzende Fassade und Harley-Davidson bewegte sich langsam Richtung Abgrund. Somit ist die aktuelle Position der letzte Platz, Platz 100. Nichts desto trotz können die Harley Leute stolz auf sich sein, denn letztendlich verkaufen sie Lifestyle in Form von Motorrädern, mit passender Bekleidung und Zubehör. Wenn sich hier etwas bei den Käufern verändert, dann wirkt sich das sofort auf die Top100 des Interbrand Indexes aus.
2011 Ranking of the Top 100 Brands
| Â | Rank | Previous Rank | Brand | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
|---|---|---|---|---|---|---|---|
| Â | 1 | 1 | United States | Beverages | 71,861 | 2% | |
| Â | 2 | 2 | United States | Business Services | 69,905 | 8% | |
| Â | 3 | 3 | United States | Computer Software | 59,087 | -3% | |
| Â | 4 | 4 | United States | Internet Services | 55,317 | 27% | |
| Â | 5 | 5 | United States | Diversified | 42,808 | 0% | |
| Â | 6 | 6 | United States | Restaurants | 35,593 | 6% | |
| Â | 7 | 7 | United States | Electronics | 35,217 | 10% | |
| Â | 8 | 17 | United States | Electronics | 33,492 | 58% | |
| Â | 9 | 9 | United States | Media | 29,018 | 1% | |
| Â | 10 | 10 | United States | Electronics | 28,479 | 6% | |
| Â | 11 | 11 | Japan | Automotive | 27,764 | 6% | |
| Â | 12 | 12 | Germany | Automotive | 27,445 | 9% | |
| Â | 13 | 14 | United States | Business Services | 25,309 | 9% | |
| Â | 14 | 8 | Finland | Electronics | 25,071 | -15% | |
| Â | 15 | 15 | Germany | Automotive | 24,554 | 10% | |
| Â | 16 | 13 | United States | FMCG | 23,997 | 3% | |
| Â | 17 | 19 | South Korea | Electronics | 23,430 | 20% | |
| Â | 18 | 16 | France | Luxury | 23,172 | 6% | |
| Â | 19 | 20 | Japan | Automotive | 19,431 | 5% | |
| Â | 20 | 22 | United States | Business Services | 17,262 | 16% | |
| Â | 21 | 21 | Sweden | Apparel | 16,459 | 2% | |
| Â | 22 | 23 | United States | Beverages | 14,590 | 4% | |
| Â | 23 | 24 | United States | Financial Services | 14,572 | 5% | |
| Â | 24 | 26 | Germany | Business Services | 14,542 | 14% | |
| Â | 25 | 25 | United States | Sporting Goods | 14,528 | 6% | |
| Â | 26 | 36 |  |
United States | Internet Services | 12,758 | 32% |
| Â | 27 | 31 | United States | Transportation | 12,536 | 6% | |
| Â | 28 | 29 | United States | Financial Services | 12,437 | 1% | |
| Â | 29 | 30 | United States | Alcohol | 12,252 | 0% | |
| Â | 30 | 27 | Switzerland | Beverages | 12,115 | -5% | |
| Â | 31 | 28 | Sweden | Home Furnishings | 11,863 | -5% | |
| Â | 32 | 32 | United Kingdom | Financial Services | 11,792 | 2% | |
| Â | 33 | 33 | Japan | Electronics | 11,715 | 2% | |
| Â | 34 | 35 | United States | FMCG | 11,372 | 3% | |
| Â | 35 | 34 | Japan | Electronics | 9,880 | -13% | |
| Â | 36 | 43 | United States | Internet Services | 9,805 | 16% | |
| Â | 37 | 39 | Canada | Media | 9,515 | 6% | |
| Â | 38 | 37 | United States | Financial Services | 9,091 | -3% | |
| Â | 39 | 44 | Italy | Luxury | 8,763 | 5% | |
| Â | 40 | 45 | France | FMCG | 8,699 | 9% | |
| Â | 41 | 42 | Netherlands | Electronics | 8,658 | 0% | |
| Â | 42 | 40 | United States | Financial Services | 8,620 | -3% | |
| Â | 43 | 41 | United States | Electronics | 8,347 | -6% | |
| Â | 44 | 48 | Spain | Apparel | 8,065 | 8% | |
| Â | 45 | 47 | United States | Business Services | 8,005 | 7% | |
| Â | 46 | 49 | Germany | Diversified | 7,900 | 8% | |
| Â | 47 | 53 | Germany | Automotive | 7,857 | 14% | |
| Â | 48 | 38 | Japan | Electronics | 7,731 | -14% | |
| Â | 49 | 46 | United States | FMCG | 7,609 | 1% | |
| Â | 50 | 50 | United States | Automotive | 7,483 | 4% | |
| Â | 51 | 51 | United States | FMCG | 7,127 | 3% | |
| Â | 52 | 58 | France | FMCG | 6,936 | 9% | |
| Â | 53 | 56 | France | Financial Services | 6,694 | 0% | |
| Â | 54 | 52 | United States | Financial Services | 6,634 | -4% | |
| Â | 55 | 57 | Switzerland | FMCG | 6,613 | 1% | |
| Â | 56 | 54 | Canada | Electronics | 6,424 | -5% | |
| Â | 57 | 59 | United States | Electronics | 6,414 | 5% | |
| Â | 58 | 55 | United States | Media | 6,383 | -5% | |
| Â | 59 | 63 | Germany | Automotive | 6,171 | 13% | |
| Â | 60 | 62 | Germany | Sporting Goods | 6,154 | 12% | |
| Â | 61 | 65 | South Korea | Automotive | 6,005 | 19% | |
| Â | 62 | 60 | United States | Restaurants | 5,902 | 1% | |
| Â | 63 | 61 | United States | Beverages | 5,604 | -3% | |
| Â | 64 | 70 | United States | Diversified | 5,598 | 19% | |
| Â | 65 | 64 | United States | FMCG | 5,376 | 6% | |
| Â | 66 | 69 | France | Luxury | 5,356 | 12% | |
| Â | 67 | 67 | Germany | Financial Services | 5,345 | 9% | |
| Â | 68 | 68 | Spain | Financial Services | 5,088 | 5% | |
| Â | 69 | 73 | Japan | Electronics | 5,047 | 16% | |
| Â | 70 | 77 | France | Luxury | 4,781 | 18% | |
| Â | 71 | 71 | United States | FMCG | 4,672 | 3% | |
| Â | 72 | 72 | Germany | Automotive | 4,580 | 4% | |
| Â | 73 | 76 | United States | Luxury | 4,498 | 9% | |
| Â | 74 | 81 | Netherlands | Energy | 4,483 | 12% | |
| Â | 75 | 82 | United States | Financial Services | 4,478 | 12% | |
| Â | 76 | 66 | United States | Internet Services | 4,413 | -11% | |
| Â | 77 | 79 | France | Alcohol | 4,383 | 9% | |
| Â | 78 | 78 | United States | Alcohol | 4,319 | 7% | |
| Â | 79 | 74 | United Kingdom | Financial Services | 4,259 | 1% | |
| Â | 80 | 88 | United States | Computer Software | 4,170 | 15% | |
| Â | 81 | 83 | United States | Restaurants | 4,092 | 3% | |
| Â | 82 | 80 | Switzerland | Financial Services | 4,090 | 2% | |
| Â | 83 | 75 | United States | FMCG | 4,072 | -2% | |
| Â | 84 | 84 | United States | Apparel | 4,040 | 2% | |
| Â | 85 | 90 | United States | Diversified | 3,945 | 10% | |
| Â | 86 | 85 | Mexico | Alcohol | 3,924 | 2% | |
| Â | 87 | 87 | Germany | FMCG | 3,883 | 4% | |
| Â | 88 | 92 | United Kingdom | Alcohol | 3,842 | 8% | |
| Â | 89 | 89 | United Kingdom | Alcohol | 3,841 | 6% | |
| Â | 90 | NEW | Japan | Automotive | 3,819 | N/A | |
| Â | 91 | 93 | Netherlands | Alcohol | 3,809 | 8% | |
| Â | 92 | 86 | Switzerland | Financial Services | 3,799 | 0% | |
| Â | 93 | 95 | Italy | Luxury | 3,794 | 10% | |
| Â | 94 | 94 | Switzerland | Financial Services | 3,769 | 8% | |
| Â | 95 | 100 | United Kingdom | Luxury | 3,732 | 20% | |
| Â | 96 | 97 | United States | Restaurants | 3,663 | 10% | |
| Â | 97 | NEW | United States | Diversified | 3,651 | N/A | |
| Â | 98 | NEW | Taiwan | Electronics | 3,605 | N/A | |
| Â | 99 | 91 | Italy | Automotive | 3,591 | 1% | |
| Â | 100 | 98 | United States | Automotive | 3,512 | 7% |
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